Top 5 Social Apps on Android in the UK Q4 2023

In Q4 2023, the top 5 social apps on Android in the United Kingdom experienced notable trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance:

TikTok saw a dynamic quarter with weekly revenue peaking at approximately $828K in mid-November. Weekly downloads increased significantly towards the end of the quarter, reaching nearly 97K in the last week of December. Active users remained stable, fluctuating slightly around 8.5M throughout the quarter.

Threads from Instagram showed a significant spike in weekly downloads, particularly in early December, with a peak of 183K. Active users also saw substantial growth, rising from about 337K in late September to over 911K by mid-December.

Instagram maintained a steady performance with weekly revenue hovering around $23K. Downloads showed a positive trend, peaking at approximately 63K in mid-December. Active users remained consistent, averaging around 8.2M throughout the quarter.

Facebook experienced stable weekly revenue, averaging around $33K. Weekly downloads remained consistent, with a notable peak of 39K in the last week of December. Active users were steady, averaging just over 20M throughout the quarter.

Reddit had a relatively stable quarter with weekly revenue peaking at around $3.4K in late October. Downloads remained steady, peaking at about 19K in the last week of December. Active users saw a gradual increase, reaching approximately 1.68M by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.